Did you know that Beaujolais Nouveau Day has finally arrived and it is today?

Beaujolais is a region in France, just south of Burgundy and is made up of 12 specific winegrowing areas called appellations. Although a wine doesn’t seem cause for celebration, in France it is taken seriously.  Beaujolais Nouveau Day instantly has become a recognized holiday extending right into a long weekend.

Although the lines will extend out the door to bring home this year’s select vintage of the first harvest of this year's European wines, Beaujolais Nouveau has been shipped around the world and can be purchased in the local liquor stores and wine cellars in the states today. This inexpensive and cheerful drink originated over a century ago to celebrate the harvest season.

There is an urban legend has it that Beaujolais Nouveau was something  that the artists and poets of the 1960s seeking something more refreshing than coffee  order this in  French bistros, bars, and café. It had a cult-like following and was not bottled then.  The local growers would drop off their wares in barrels. As popularity grew through word of mouth, the wine was bottled and introduced outside of the French marketplace.    

Unlike most red wines, a Nouveau bottle can be placed in the fridge for about 15-20 minutes prior to drinking. Those wine devotees state that a “slight chill will bring out the fresh flavors.”

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