The world’s most recognized brand in designer handbags, Louis Vuitton, has made their selection with a red carpet diva as their next celebrity headliner for their promotional “Core Values” campaign. Previously featured celebrities were Bono, filmmaker Francis Ford Coppola and his daughter Sofia, and Sean Connery. Participants are always chosen based on their humanitarian efforts.
The goal behind this year´s promotion is to reinforce the core ideas of the WWF, who has partnered with LV. For the next 18 months Angelina Jolie will drape in magazines and billboards everywhere as the spokesperson.
The campaign was shot by celebrated photographer Annie Leibovitz in Cambodia. Jolie is no stranger to this region, since she filmed “Lara Croft: Tomb Raider” in 2000 here and states it was the location that sparked her humanitarian activism.
Angelina Jolie dons no makeup in the photos, and still appears chic while barefoot with her personal favorite, a Louis Vuitton designer handbag at her side. The advert has her reclining on a wooden boat among the flourishing geography of the Siem Reap province. Jolie is reputed to have donated much of her fee for posing to charity.
This photo op is scheduled to be released in newspapers and lifestyle magazines world-wide shortly. Other publicity with tidbits will be released later on, such as an exclusive interview with Angelina´s awakening to the plight of Third World countries, the adoption of her son from Cambodia, and establishing the Maddox Jolie-Pitt Foundation, which was named after her son.
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The Louis Vuitton Artsy GM encompasses as both the unforgettable and chic beauty that even Angelina Jolie possesses with ease.